Wednesday, August 17, 2011

Google & Motorola - Is this where Google TV takes off?


I found Google's recent acquisition of Motorola Mobility very interesting. As companies push to make their products available and easy to use on the latest mobile platforms, it appears Google is targeting the "center of the sphere". What do I mean by that? Well, if I were a company that wants to "manage the world's information" (like Google), I would look for a way to inject myself into the consciousness of people making buy/sell decisions and living their daily lives. Motorola leads the set-top box business and provides a natural integration point for Google TV. The US market in particular is crazy about watching TV and supports a massive marketing environment. If you combined native support within the set-top box for Google TV AND incorporated location-based services for ads/marketing specific to each consumer, what you could create is an in-home/office "mind-presence" for Google to suggest/push/connect people with items they use each day. LMN Solutions is working on a concept related to latent semantic indexing and behavior pattern identification (for very large data sets) and what if Google started doing a similar thing with your email/feeds (most people already have a "profile" in Google they use for their Ad sense anyway)? They could then begin to show ads/sales/marketing snippets/videos within your Google TV instance native to your set-top box. Talk about a natural integration point. I look forward to seeing what happens.